INTRODUCTION
Digital Marketing Roles for Freshers and their salaries in Chennai based on future developments, digital marketing offers great career opportunities for those who choose this field. As a fresher, beginning your digital marketing career can be an excellent learning experience, along with a good CTC (Cost to Company) that can benefit your future. Digital Marketing roles and salary Executive / Associate, SEO Executive, Social Media Executive/Manager, PPC / Performance Marketing Associate, Content Writer / Specialist, and Marketing Analyst are in demand.
DIGITAL MARKETING ROLES FOR FRESHERS :
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What is digital marketing ?
“ Digital marketing is the art of connecting businesses with the right audience using online through creative strategies, data-driven insights, and innovative technology.
Average Digital Marketing roles for freshers and Salary in India by Experience
Experience Level | Digital marketing roles for freshers -Average Salary (Per Annum) |
| Fresher | ₹3,00,000 – ₹4,00,000(Note: Freshers graduating from Kraftshala’s Program can earn between ₹4.5 – ₹9.5 LPA) |
| Mid-Level Professional | ₹8,00,000 – ₹10,00,000 |
| Manager | ₹15,00,000 – ₹20,00,000 |
Digital marketing roles for freshers and salary in India increase significantly with experience and expertise. While freshers usually start with a package of ₹3–4 LPA, specialized training programs like Kraftshala can boost fresher salaries up to ₹9.5 LPA. Mid-level professionals typically earn around ₹8–10 LPA, and those in managerial positions can command impressive packages ranging from ₹15–20 LPA.
10 digital marketing roles for freshers and salaries classified as follows :
| Job Role | National Average Salary (per year) | Primary Duties |
| Social Media Manager | $55,933 | Oversees a company’s or client’s social networking accounts, identifies target audiences, creates platform-specific content, monitors performance, and engages with consumers. |
| Copywriter | $58,458 | Creates promotional and informative content such as blog posts, manuals, press releases, newsletters, and captions, using simple and audience-focused language. |
| SEO Specialist | $55,812 | Optimizes websites for higher search engine rankings by analyzing site performance, applying SEO best practices, and researching ranking trends. |
| Email Marketing Specialist | $57,173 | Designs and executes email campaigns, builds customer lists, conducts market research, analyzes competitors, and tracks campaign performance. |
| Content Manager | $63,669 | Plans and develops content marketing campaigns, creates promotional material, manages CMS publishing, reviews website traffic, and ensures content aligns with business goals. |
| Market Research Analyst | $78,645 | Collects and analyzes sales data, prepares surveys and consumer research tools, identifies trends, and supports campaign development decisions. |
| Digital Marketer | $62,307 | Plans and executes online campaigns, tracks consumer behavior, optimizes digital strategies, and uses CMS tools to manage content and ads. |
| Marketing Manager | $70,297 | Oversees entire marketing campaigns, hires and manages teams, allocates budgets, analyzes market trends, and collaborates with finance and advertising professionals. |
| Content Strategist | $72,825 | Develops tailored promotional content across blogs, videos, and graphics; researches trends; collaborates with SEO experts; and ensures content resonates with target audiences. |
| Chief Marketing Officer (CMO) | $139,052 | Senior-level executive who oversees all promotional efforts, manages marketing teams, ensures smooth operations, leads customer outreach, and sets long-term marketing strategies. |
There are many different jobs you can pursue within the field of digital marketing. For the most up-to-date Indeed salary information, please click on the links below
Digital Marketing roles for freshers and salary and their stratagies
- Search Engine Optimization (SEO): Improves ranking on search engine results pages (SERP).
- Social Media Marketing: Promotes brands and builds engagement across social platforms.
- Email Marketing: Sends personalized promotional and informational content directly to subscribers.
- Content Marketing: Uses blogs, videos, and graphics to provide value and promote brand awareness.
- Affiliate Marketing: Outsources promotions by rewarding partners with commissions for sales generated.
- Pay-Per-Click (PPC): Drives paid website traffic through ads that charge per click.
- Influencer Marketing: Partners with influencers or experts to reach their established audiences.
- Goal-Oriented Campaigns: Clearly defined objectives drive measurable results.
Digital marketing roles for freshers become an essential component of modern business strategy. From driving traffic to increasing customer engagement, it plays a vital role across all stages of the customer journey.
- Applications of digital marketing roles for freshers
1. Increasing Website Traffic and Lead Generation
Digital marketing strategies like Search Engine Optimisation (SEO), Pay-Per-Click (PPC) advertising, and content marketing are designed to drive targeted traffic to a company’s website. By improving visibility in search engine results and providing valuable, engaging content, businesses can attract more visitors and convert them into qualified leads.
2. Promoting New Products or Services
Digital platforms offer cost-effective and targeted ways to launch new products or services. Businesses can create buzz using social media advertising, email marketing campaigns, and influencer collaborations. These methods help reach potential customers quickly and build anticipation around new offerings.
3. Building Brand Awareness and Reputation
Creating a strong online presence is key to brand recognition. Using social media marketing, content creation, and online PR, companies can craft a unique brand voice and connect with their audience. Consistent messaging across platforms helps build trust and a positive reputation in the market.
4. Enhancing Customer Retention and Loyalty
Maintaining customer relationships is easier through digital channels. Email newsletters, personalized offers, and loyalty programs keep customers engaged and informed. These strategies boost customer retention and encourage repeat business, turning one-time buyers into loyal brand advocates.
5. Boosting Online Sales and E-Commerce Transactions
Digital marketing is the backbone of e-commerce growth. Techniques such as targeted ads, retargeting, and conversion rate optimization (CRO) help convert visitors into customers. Promotions like discounts and flash sales further drive urgency and increase sales volumes.
6. Collecting Customer Insights and Feedback
One of digital marketing’s most powerful features is data collection. Tools like Google Analytics, customer surveys, and social media polls provide deep insights into consumer behavior and preferences. This feedback is critical for improving products, services, and future campaigns.
CAREER: Digital Marketing roles for freshers
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Starting a career in digital marketing roles for fresher can feel overwhelming, but with the right approach, you can stand out—even without prior experience. Here’s a step-by-step guide:
1. Build Practical Skills
- Start a Blog/Website: Learn SEO and content creation by running your own blog.
- Manage Social Media: Create social pages for a personal brand or cause to practice ads and audience engagement.
- Volunteer Work: Help local businesses or non-profits with their online presence to gain hands-on experience.
2. Get Certified & Learn Strategically
- Earn Certifications: Google Ads, Google Analytics, HubSpot, and Meta (Facebook) Ads certificates boost credibility.
- Focus on Core Skills: Learn SEO, PPC, content marketing, social media marketing, and email campaigns.
3. Create a Portfolio & Network
- Build a Portfolio: Showcase blogs, campaigns, and results using tools like Canva or Wix.
- Network on LinkedIn: Connect with professionals, share insights, and grow your personal brand.
4. Apply for Entry-Level Roles
- Look for Internships: Search job boards (LinkedIn, Internshala, Indeed) for roles like Digital Marketing Intern, Executive, or Social Media Manager.
- Highlight Experience: Showcase your projects and volunteer work on your resume.
Factors Driving Success
1. Increased Internet and Smartphone Penetration
One of the most significant contributors to the success of digital marketing in India is the rapid increase in internet connectivity and the widespread use of smartphones. With affordable data plans and easy access to mobile devices, millions of Indians are now online daily. This massive digital population not only provides marketers with a larger target audience but also ensures that businesses can engage with consumers across urban and rural regions. The convenience of mobile browsing, online shopping, and social media usage has created a fertile ground for digital marketing strategies to flourish.
2. Burgeoning E-commerce Sector
The rapid growth of India’s e-commerce industry has become a major driver of digital marketing success. Platforms such as Amazon, Flipkart, Myntra, and several niche e-commerce sites have revolutionized the way people shop, shifting consumer behavior from traditional offline stores to convenient online purchases. This transformation has significantly boosted investments in digital advertising, as brands compete to capture consumer attention in a highly competitive market. The rise of festive sales, flash discounts, and personalized shopping experiences has further fueled the importance of digital marketing in helping businesses stand out and connect with potential buyers.
3. Expansion of Local Language Content
India is a country rich in linguistic diversity, and this has played a crucial role in shaping digital marketing strategies. The growing availability of online content in regional languages has opened new opportunities for brands to reach wider audiences beyond English-speaking users. Whether it’s social media posts, video ads, blogs, or product descriptions, creating content in local languages has helped marketers build deeper trust and stronger engagement with consumers. As a result, businesses are now investing heavily in multilingual digital campaigns to connect with audiences in their native tongues, thereby expanding their reach and cultural relevance.
4. Increasing Focus on Video Marketing
Another major factor propelling digital marketing success is the rising dominance of video content. Consumers today prefer watching short, engaging, and visually rich videos over reading long pieces of text. Platforms like YouTube, Instagram Reels, and Facebook videos have become the go-to channels for brand storytelling and consumer engagement. Businesses are leveraging video marketing not only for advertisements but also for tutorials, testimonials, live streaming, and interactive campaigns. With the growing popularity of affordable smartphones and faster internet speeds, video consumption in India has skyrocketed, making it a highly effective medium for capturing audience attention and driving brand loyalty.
Conclusion
Digital marketing roles for freshers is a dynamic and essential discipline that provides cost-effective, measurable, and highly targeted ways for businesses to engage their audience, strengthen brand presence, and drive growth. With real-time analytics, personalized interactions, and adaptability, it enables companies to remain competitive in an ever-changing digital landscape.
FOR DIGITAL MARKETING ROLES FOR FRESHERS As technology evolves, mastering digital marketing ensures businesses can meet goals, adapt to shifting consumer behaviors, and secure long-term success.